When we started Homelytics, we aimed to address a clear issue plaguing many top real estate agents today: a lack of objective ways to showcase their expertise and a lack of meaningful connections with clientele in the new landscape of the social, digital age. What we found was that due to the over-saturation of the real estate agent profession in recent years and a major shift in where consumers are spending most of their time, it has become difficult for seasoned agents to stand-out.
Consumers have shifted from using mediums like newspapers and billboards to online platforms like LinkedIn, Zillow and Facebook, with as many as 70% of home-buyers and sellers saying they use these profiles more often than traditional advertising sources to impact their decision making. This means that high-powered, top performing agents in the space don't have the same tools at their disposal as they did 15 years ago, and with traditional forms of advertising diminishing significantly in value, the writing is on the wall: the fastest growing marketing sectors getting people's attention are social media and review sites.
A lot of high performing agents, however, did not grow up in the social media age and aren't familiar with how to interact with their community on these sites, or just simply don't want to. But from a marketing perspective, the writing is on the wall: the fastest growing marketing sectors getting people's attention are social media and review sites. What still remains the same is the need for seasoned, capable agents who can skillfully navigate the process of buying or selling a home.
Our promise to you is to be your eyes and ears on your most important online profiles. Our promise to you is to be your personal resource for online marketing and to always represent you authentically and originally. Our promise to you is to make a deep, lasting impact which empowers your clients to engage with you and utilize your expertise in the home-buying or selling process.